The popular latest A-Series smartphone by OPPO has been launched in South Africa, giving consumers access to world-class technology at an affordable price of R7 499.
According to Liam Faurie, the head of Go-to-Market and Operations for OPPO South Africa, the A74 5G pays extreme attention to detail both in design and functionality. It’s perfect for smartphone users who balance work with life. It combines world-class technology and high-end features and enters the market with a price tag that’s easy to swallow.
It also introduces the “All-day AI Eye Comfort” feature. Smartphone users can now treat themselves to automatic screen colour and brightness adjustment, which changes in accordance with a user’s surroundings.
Other features of the OPPO A74 5G include:
- 90Hz Hyper-colour Screen
- 90.5% screen to body ratio
- 5000mAh 18W fast-charge battery
- 16MP front camera and a 48MP rear camera
- 6GB RAM and 128GB storage
- OPPO’s ColorOS, with Android 11 and Google App functionality
“South Africans are savvy tech users and understand exactly what it is that they want from a smart device. At OPPO, we remain committed to developing technology that does more, costs less, and is still aesthetically pleasing,” says Faurie.
OPPO is China’s second-largest smartphone manufacturer. It has entered markets across the globe, where it offers everything from entry-level handsets to cutting-edge A-class smartphones.
OPPO devices are not new to South Africa and many broadband providers offer the brand’s smartphones as part of their subscription packages, MTN and Vodacom included. The phones are also available for purchase at PEP, Ackermans, and Incredible Connection. The A74 5G will, however, be a game-changer as it will allow lower-income earning consumers to access smartphone technology that was once only available to them at double the cost.
Faurie said that OPPO is working hard to establish itself as a prominent, permanent entity in the SA smartphone market.
“Our five-year ambition is to become the no.1 in this market,” Faurie said.
The tech giant will compete against Huawei as it plans to work its way to the top of the Asian smartphone market in South Africa.